Companies, organizations and brands
Description
SSB
sugar-sweetened beverages that provide more than 60 calories per 12 fluid ounces
LCB
low-calorie beverages that provide less than 60 calories per 12 fluid ounces
NCB
no-calorie beverages that provide zero calories per 12 fluid ounces
Water
any type of branded or unbranded bottled or tap water associated the Partnership for a Healthier Americas Drink Up campaign
Snack and candy
salty, sweet snacks and candy products
Cereal
ready-to-eat breakfast cereal products
QSR
quick-serve restaurant food and beverage products
Prepared foods
ready-to-eat meals, condiments or sauces
Dairy
branded or unbranded fluid milk or dairy products, and fluid milk associated with the Milk Promotion Education Programs Got Milk? Campaign
F&V
fruits and vegetables associated with the Partnership for a Healthier Americas FNV Campaign
Food and beverage categories
Description
PHA
Partnership for a Healthier American
MilkPEP
Milk Processor Education Program
TCCC
The Coca-Cola Company
FNV
FNV (Fruits & Veggies) Campaign
Celebrity demographics
Description
AFA
Asian Female Athlete
AFE
Asian Female Entertainer
AFO
Asian Female Other
AMA
Asian Male Athlete
AME
Asian Male Entertainer
AMO
Asian Male Other
BFA
Black Female Athlete
BFE
Black Female Entertainer
BFO
Black Female Other
BMA
Black Male Athlete
BME
Black Male Entertainer
BMO
Black Male Other
LFA
Latina Female Athlete
LFE
Latina Female Entertainer
LFO
Latina Female Other
LMA
Latino Male Athlete
LME
Latino Male Entertainer
LMO
Latino Male Other
MFA
Multi-cultural Female Athlete
MFE
Multi-cultural Female Entertainer
MFO
Multi-cultural Female Other
MMA
Multi-cultural Male Athlete
MME
Multi-cultural Male Entertainer
MMO
Multi-cultural Male Other
WFA
White Female Athlete
WFE
White Female Entertainer
WFO
White Female Other
WMA
White Male Athlete
WME
White Male Entertainer
WMO
White Male Other