Interactive Data Visualizations for Celebrity Endorsements of Branded Food and Beverage Products in the United States, 1990-2017



F&B research by Mi Zhou, Dr. Vivica Kraak

Interactive Visualizations by Dr. Srijith Rajamohan, Faiz Abidi

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Dendrogram 1

Organized by Food and Beverage category. Click the image to open the dendrogram.

Dendrogram 2

Organized by Company Type. Click the image to open the dendrogram.

Legend

Description of acronyms. Click the image to open the legend in a new page.